Campaign advertising: budget checklist
Checklist of possible campaign costs
Creative
- Developing the campaign
- Communications strategy
- Content development
- Creative concepts/design
- Copy writing/editing
- Other consultants costs, eg photography
Research and evaluation
- Qualitative and quantitative research
- Concept testing eg focus groups
- Post campaign monitoring and evaluation
Production
- Printing
- Pamphlet/book/brochure
- Flyer/poster
- Street poster/billboard
- Kit Folder
- Re-printing existing resources
- Multimedia
- CD Rom
- DVD Video
- Website
- Multiple formats
- Translating resources into other languages
- Captioning – open, closed
- Braille
- Large print
- Audio (mp3, Podcasts)
- Incidentals
- Photocopying - campaign letters, survey forms
- Couriers
- Mail house or packing/postage
- Launch
- Venue
- Catering
- Talent or artist fees
Media advertising
- TV
- Radio
- Print
- Web
- Outdoor
- Direct mail
