4.2.3 Tasmanian Government logo and positioning statement
Principles
The current Tasmanian Government logo was introduced in 2006, an evolution of the original thylacine logo introduced in 1997. The logo is a copyright design and has been registered as a trademark under the Trademark Act 1995 (Commonwealth).
The positioning statement ‘Explore the possibilities’ was also introduced in 2006 and is based on the values of the Tasmanian Brand.
Policy requirements
The logo and positioning statement must be used as outlined in the Tasmanian Government Style Guide and Logo Policy for the following:
- stationery
- publications
- advertising
- vehicles
- signage
- clothing
- sponsorship/partnering arrangements
- all other forms of communications with the public.
The logo and positioning statement apply to all Government departments and agencies listed in Appendix A of the Whole of Government Communications Policy.
The Tasmanian Government logo and positioning statement may not be used by non-government organisations (NGOs). An exception to this is where, subject to the approval of the Director - Communications Policy, the logo may be used by NGOs and accredited organisations to signify that they receive Government support or sponsorship. In these situations, the logo must be used as outlined in the Tasmanian Government Style Guide and Logo Policy.
NOTE: The labelling of Tasmanian products with the Tasmanian State of Origin logo (Tasmanian tiger and stylised map of Tasmania) is outside the scope of this policy.
