4.5.2 Communications strategy/plans

Principles
Communication strategies and plans should also be an integral part of program and policy initiatives, and communication requirements fully accounted for within budgets and financial plans.

Policy requirements
Agencies must prepare communications strategies or plans that integrate governmental, ministerial and institutional priorities; identify internal and external audiences; take account of the internal and external environments; delineate strategies, tools, messages and responsibilities for communicating with target audiences; and set out operational needs and resource allocations.

See Strategy and implementation or use the following templates for planning communications:

Communications strategy (short-term): template
Communications strategy (short-term): users guide

Communications strategy (long-term): template
Communications strategy (long-term): users guide

Cabinet submission: communications strategy template
Cabinet submission: communications strategy users guide