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5.2 Tasmanian brand mark

Principles

The Tasmanian brand mark is managed by the Tasmanian Brand Council, an independent organisation formed to formulate and promote a Tasmanian place-of-origin brand. The brand mark is designed to communicate messages that promote the value of being ‘Tasmanian’ and the State’s appeal as a place to live and work, visit, learn, trade and invest.

Policy requirements

The use of the brand mark is not mandatory in government but agencies can elect to use it in circumstances as outlined in the Tasmanian Government Style Guide and Logo Policy.

Tasmanian Brand Mark