9.3 Government Communications Office

The Government Communications Office, in the Premier’s Office, has responsibility for providing strategic advice and support on communications issues to the Tasmanian Government and managing day-to-day media relations, including media enquiries and releases.

The Government Communications Office is specifically responsible for:

  • collecting and analysing information to provide high-level advice to government
  • advising agencies of the Government’s priorities, themes and key messages for communications that underpin or inform Government/agency communications plans and activities.
  • coordinating major government communications programs and promotions
  • liaising with and providing advice to Ministerial offices on day-to-day media issues
  • managing day-to-day media relations, including media enquiries and Ministerial media releases, coordinating media relating to whole-of-government activities, including State Budgets and other major announcements
  • overseeing the development and implementation of media strategies
  • overseeing the Premier’s website
  • reviewing and approving communications strategies, and creative concepts for campaigns as defined in section 8.2 Campaigns.