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Communications Policy
Communications Toolkit
Style Guide and Logo Policy
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Communications Policy
Introduction
1. Background, rationale and legislation
2. Communications scope
3. Policy statement
4. Policy requirements
4.1 Informing Tasmanians
4.2 Corporate identity
4.3 Consultation and community engagement
4.4 Communications within Government
4.5 Communications management, planning, procurement and evaluation
5. Accountability and responsibility
6. Monitoring and evalutation
7. Online communications style guide and toolkit
8. Contact Information
Appendix A
References
Bibliographic details
Communications Toolkit
Branding and images
Style Guide and Logo Policy
Logos
Images
Tasmanian Brand Guide
Design elements
Media, marketing and public relations
Strategy and implementation
Internal communications
Media
Sponsorship, partnering and consultation
Advertising
Campaign advertising
Non-campaign and classified advertising
Publishing (print, multimedia and web)
Publications
Templates
Film/video and multimedia
Internet and electronic communications
Purchasing
Contracts and ordering
Service providers
Training and professional development
Courses and workshops
Industry bodies and professional associations
Style Guide and Logo Policy
Introduction
Our identity
Tasmanian Government logo and positioning statement
Use of sub-brands
Elements of the brand
Mandatory elements
1. Logo format
2. Base wave device
3. Typeface
4. Colour palette
Applying the elements
Stationery
Letterheads
With compliments slips
Business cards
DL envelopes
Facsmiles
Invitations
Publications and printed material
Templates
Manuals, internal and basic documents
Back covers
Folders
PowerPoint
How to create your design
Design examples
Signage
Motor vehicles
Clothing
Collateral
Non-campaign and classified advertising
Campaign advertising
Outdoor advertising
Television and multimedia
Radio
Websites
Further information
Image library
Site search
Advanced site search
Communications sitemap
Site Feedback
Communications Contact
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