Campaigns are a sustained series of communication activities used to motivate, inform, educate or change attitudes or behaviour among a broad range of citizens, and can appear in any media or combination of media. In line with the Tasmanian Government Communications Policy, a campaign includes a program of sustained communications activities, that:
- directly link to an election commitment or Government priority as identified by the Government Communications Office;
- involve a television media schedule or public consultation component;
- relate to a project or initiative that is topical in the media at the time of the campaign; or
- has a value of greater than $50,000.
Where a unique style is required to convey a campaign message, mandatory elements – other than the logo – may not apply. Approval for a campaign exemption should be sought prior to production from the Manager, Communications and Protocol Unit (DPAC).
For more information about campaigns, including procurement and approval requirements, see the Tasmanian Government Communications Policy.