Giveaways and merchandise

Browse the Style Guide:

Collateral includes marketing promotional material e.g. pens, stickers, notepads etc. Products produced for retail sale are eligible to apply for an exemption from mandatory elements.

The logo is the only element that is mandatory for most collateral. 

The minimum size of the logo is 20mm for the vertical version and 30mm for the horizontal version.

If the surface area of the object is smaller than the minimum size requirement, a URL or a text identifier should be used. If inappropriate seek advice from the Agency Communications Manager.

Colour or mono logos can be used depending on the specification of the job.

If space does not allow the use of the logo at the minimum size, use a URL must be used.