The mandatory elements of the Style Guide and Logo Policy act as a framework, within which individual design and styling can be developed. Individual identities can be created through the use of supporting graphics, including graphic elements, shapes, colours and slogans. These can be used to develop a visual theme and create an identity on marketing communications materials.

Many unique identities have been created since the Style Guide and Logo Policy was introduced in 2006. Check out some of the best examples in the Style Guide Gallery. Please send us an email if you have any examples you would like to contribute to the gallery.

Communications in a caretaker period

During the period preceding an electin for the House of Assembly, the Government assumes a 'caretaker role'. The business of Government continues and the provision of services remains unchanged. However, caretaker conventions are implemented to protect the apolitical nature of the State Service during an election campaign.

At the beginning of the caretaker period, individual agencies need to review all communications activity, including television and print advertising, newsletters and information on websites, to ensure it is apolitical and does not promote the Government's policies or emphasise the achievements of the Government or a Minister.

Read the full State Election Caretaker Conventions at www.dpac.tas.gov.au.