Browse the Style Guide:
Format
The basewave provides a divide between the general design and the logo. It is a strong element of the Tasmanian Government brand.
The logo must be positioned below the basewave in the bottom right-hand corner. The department name should appear in the left-hand bottom corner and should be clearly separate from the logo. Using the basewave and logo in this consistent manner will create a strong identifier.
Use of the basewave is mandatory. However, the proportions of some formats make it impractical to apply the basewave in design.
- Extra-wide format. If the width of a format is more than twice the height, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo, which contains the basewave element. In this instance, the logo should be positioned in the bottom right-hand corner fo the design.
- Extra-narrow format. In the case of print advertisements, if a format is two columns or less in width, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo. The exclusion zone must be maintained around the logo.
Tip:
The basewave must not be distorted. If unsure, compare the design to the example provided on this page, or see examples further down this page.
Tip:
The vertical logo is taller than the horizontal logo. Using the horizontal logo allows the basewave to move lower on the page and gives more room for the design content.
 Example of banner |
 Example of booklet |
 Extra-wide format (width is more than twice the height) |
 Extra-narrow format (format is two columns or less) |
Text
Text below the basewave must be restricted to two lines and may include:
| One line |
Department name OR URL |
| Two lines |
Department name OR Business unit name AND Department name OR Contact number AND Department name OR URL AND Department name |
Text may only run to three lines when the department name does not fit in two lines.
In the case of a joint project between two or more agencies, no department name should be specified. Consider using ‘Tasmanian Government’ instead or leave the area blank and represent the agencies in the area above the basewave.
The inclusion of a URL or a contact number below the basewave is intended to allow this space to act as a ‘call to action’ as well as a design element. The contact number and URL should not be accompanied by other words such as ‘call now’.
The recommended font size for an A4 format is 12pt Gill Sans light, 80 kerning (optional), 15pt leading. This should be scaled in proportion to size of the document used.
 Department name |
 URL |
 Department name |
 Business unit name above Department name |
 Contact number and Department name |
 URL and Department name |
 For use representing two or more departments |
