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Basewave device

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In this section: Format | Size | Text | Colour | Do's | Don'ts |

The basewave provides a divide between the general design and the logo. It is a strong element of the Tasmanian Government brand.

The logo must be positioned below the basewave in the bottom right-hand corner. The department name or other identifying text should appear in the left-hand bottom corner and should be clearly separate from the logo. Using the basewave and logo in this consistent manner will create a strong identifier.

Tip:

The basewave must not be distorted. If unsure, compare the design to the example provided on this page, or see examples further down this page.

Tip:

The vertical logo is taller than the horizontal logo. Using the horizontal logo allows the basewave to move lower on the page and gives more room for the design content.
Example-TasALERT-Pull-up-Banner.jpg
Example of banner
Example-of-booklet.jpg
Example of booklet
   

The basewave should extend from one side of the design to the other. A white border will be unavoidable when printed inhouse.

The logo must be the minimum size of 20mm wide (if vertical version used) or 30mm wide (if horizontal version is used).

The basewave must not be distorted. If unsure, compare the design to the example provided below.

Use of the basewave is mandatory. However, the proportions of some formats make it impractical to apply the basewave in design.

1. Extra-wide format. If the width of a format is more than twice the height, use of the basewave is optional. If you choose not to use the basewave, the logo should still be positioned in the bottom right-hand corner of the design.

2. Extra-narrow format. In the case of print advertisements, if a format is two columns or less in width, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo. The exclusion zone must be maintained around the logo.

A4-document-using-vertical-logo.jpg
A4 document using vertical logo
A4_document_using_horizontal_logo.jpg
A4 document using horizontal logo
extra-wide-format.jpg
Extra-wide format (width is more than twice the height)
extra-narrow-format.jpg
Extra-narrow format (format is two columns or less)

Text below the basewave must be restricted to two lines and may include:

One line

Department name OR

Business unit name OR

URL

Two lines

Department name OR

Business unit name AND Department name OR

Contact number AND Department name OR

URL AND Department name OR

Contact number AND URL

Text may only run to three lines when the department name does not fit in two lines. In the case of a joint project between two or more agencies, no department name should be specified. Leave the area blank and represent the agencies in the area above the basewave.

The inclusion of a URL or a contact number below the basewave is intended to allow this space to act as a ‘call to action’ as well as a design element.

The recommended font size for an A4 format is 12pt Gill Sans light, 80 kerning (optional), 15pt leading. This should be scaled in proportion to size of the document used.

Basewave-text-examples.jpg
Examples of how to use text below the basewave
     

The basewave may appear in three colours: blue, black or reversed out of a solid colour.

If appearing in colour: the basewave must only be Blue PMS 653, the logo must appear in its specified colours and the font must be black. The background below the basewave must be white.

If appearing in mono (black and white): the mono version of the logo and basewave must be used. The background below the basewave must be white.

Reversed (white on a solid background): the basewave and logo may appear reversed out of a background colour. The logo and basewave design may only be reversed out of a solid colour, not an image.

Example_of_mono_A4_document.jpg
Example of mono A4 document. Logo, basewave and text all in black.
     
Below are some examples of best-practice use of the basewave device:
do_echo_basewave_and_photo.jpg
Use an echo basewave so you can have a photo above the basewave
do_Fade_a_solid_colour_above_the_basewave_into_a_photo.jpg
Fade a solid colour above the basewave into a photo to enable a white basewave to be reversed out of a solid colour
do_With_contact_number-department_name.jpg
With contact number/department name align the text with the bottom of the logo
do_Basewave_reversed_out_of_a_solid_colour.jpg
Basewave reversed out of a solid colour
Below are examples of what not to do when presenting the basewave and logo.
dont_Department_name_under_logo.jpg
Department name under logo
dont_Contact_block_including_phone_number_and_address_on_left.jpg
Contact block including phone number and address on left pushing basewave too high
dont_Basewave_different_colour_other_than_Blue_PMS_653.jpg
Basewave different colour other than Blue PMS 653
dont_Have_a_different_colour_above_and_below_a_reversed_out_basewave.jpg
Have a different colour above and below a reversed out basewave