Format
The basewave provides a divide between the general design and the logo. It is a strong element of the Tasmanian Government brand.
The logo must be positioned below the basewave in the bottom right-hand corner. The department name should appear in the left-hand bottom corner and should be clearly separate from the logo. Using the basewave and logo in this consistent manner will create a strong identifier.
Use of the basewave is mandatory. However, the proportions of some formats make it impractical to apply the basewave in design.
- Extra-wide format. If the width of a format is more than twice the height, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo, which contains the basewave element. In this instance, the logo should be positioned in the bottom right-hand corner fo the design.
- Extra-narrow format. In the case of print advertisements, if a format is two columns or less in width, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo. The exclusion zone must be maintained around the logo.
Tip:
The basewave must not be distorted. If unsure, compare the design to the example provided on this page, or see examples further down this page.
Tip:
The vertical logo is taller than the horizontal logo. Using the horizontal logo allows the basewave to move lower on the page and gives more room for the design content.
 Example of banner |
 Example of booklet |
 Extra-wide format (width is more than twice the height) |
 Extra-narrow format (format is two columns or less) |
