The basewave should extend from one side of the design to the other. A white border will be unavoidable when printed inhouse.
The logo must be the minimum size of 20mm wide (if vertical version used) or 30mm wide (if horizontal version is used).
The basewave must not be distorted. If unsure, compare the design to the example provided below.
Use of the basewave is mandatory. However, the proportions of some formats make it impractical to apply the basewave in design.
1. Extra-wide format. If the width of a format is more than twice the height, use of the basewave is optional. If you choose not to use the basewave, the logo should still be positioned in the bottom right-hand corner of the design.
2. Extra-narrow format. In the case of print advertisements, if a format is two columns or less in width, use of the basewave is optional. If you choose not to use the basewave, it is to be replaced by the horizontal logo. The exclusion zone must be maintained around the logo.