A promotional or graphic device is any illustration or graphic that has been developed to represent a program or initiative. The device must be used within the Tasmanian Government style: It is not considered to be a logo and may not be placed below the basewave. It may be included in the general area of a design above the basewave.

The development of any new promotional or graphic device requires approval from Director, Communications Policy, prior to production.

The Tasmanian brand mark is managed by Brand Tasmania. It is designed to communicate messages that promote the value of being ‘Tasmanian’ and the State’s appeal as a place to live and work, visit, learn, trade and invest. The Brand Tasmania website provides more information about the brand mark and its accompanying design framework.

The use of the brand mark is not mandatory in Government but agencies can elect to use it in circumstances as outlined here.

Using the Tasmanian brand mark in conjunction with the Tasmanian Government logo

Government departments can choose to use the Tasmanian brand mark when communication efforts:

• promote Tasmania as a destination (to visit, work, live or study) to primarily domestic audiences (local and interstate)
  
  i.e. Tourism Tasmania campaigns appearing in interstate newspapers; Events Tasmania banners displayed at supported events such as the Evandale National Penny Farthing Championships
• promote Tasmania’s capabilities to primarily domestic audiences (local and interstate) i.e. a television campaign promoting Tasmania’s education and training system that is broadcast in Tasmania and interstate.
  In these instances, departments are not required to use other mandatory elements (base wave, font, colour palette) of the Tasmanian Style Guide and Logo Policy. The Tasmanian Government logo should be applied in a manner that clearly identifies the Government as the source/contact point, but the Tasmanian brand may have prominence.

Using only the Tasmanian brand mark

Government departments can choose to use only the Tasmanian brand mark, and the broader design framework, when communication efforts:

• promote Tasmania as a destination (to visit, work, live, study) to primarily international audiences i.e. Tourism Tasmania campaign material destined for international markets
• promote Tasmania’s capabilities (i.e. relevant to trade and investment) to primarily international audiences i.e. promoting premium food exports, niche manufacturing, ICT services etc at trade fairs.

Supplementary material

In circumstances where supplementary material is distributed to international audiences promoting the Government as a source of further information or assistance (i.e. brochures distributed at a trade fair), the Government logo must be used in conjunction with the Tasmanian brand mark.

Exceptions to this rule may include cases in which the application of two logos is not practical i.e. merchandise such as coasters and pens.

Recognising Government support or sponsorship

Where the Tasmanian Government is providing support or sponsorship to a third party organisation, this is to be recognised through use of the ‘supported by’ or ‘sponsored by’ version of the Government logo, as outlined in this guide.

Exceptions to this rule may include cases in which the sponsorship is designed to promote Tasmania as a destination (to visit, work, live or study) or to promote Tasmania’s capabilities.

A table has been produced to help you determine which situation applies. Read the table.

Sub-brands must be presented in conjunction with the Tasmanian Government logo. The sub-brand logo may appear either above or below the basewave, but not in both positions in the one application.

Below the basewave

The sub-brand logo may appear below the basewave. This is optional, however, if used, mandatory size and placement requirements apply: the sub-brand logo must appear to the left of the Tasmanian Government logo and both logos must be the same height.

Above the basewave

Sub-brand logos may also appear above the basewave. If presented above the basewave, the sub-brand logo may appear bigger than the Tasmanian Government logo below the basewave.

In support

In demonstrating sponsorship or support on third-party material, the sub-brand logo must appear together with the Tasmanian Government logo. Both logos must be the same proportions, with the sub-brand logo to the left of the Tasmanian Government logo. Both logos must appear as equal height, taking into consideration the minimum height requirements for the Tasmanian Government logo.

If third-party material can only accommodate one logo, the Tasmanian Government logo must be used.