Tasmanian Government Communications. Determining how to use the Tasmanian Government logo

Determining how to use the Tasmanian Government logo

Browse the Style Guide:

In this section: Representing more than one Tasmanian Government agency | Partnerships, sponsorships and support | Use with the Australian Government logo | Promotional and graphic devices | Using the 'Tasmanian' brand in Government |

Only one Tasmanian Government logo is to be used where more than one Government agency is involved.

Only one agency may be mentioned under the basewave. In the case of a joint project between two or more agencies, leave the area under the basewave blank or consider using ‘Tasmanian Government’ or one URL.

Reference to individual agencies and/or business units may also appear above the basewave within the text or design. Agency names should not be positioned so that they appear to be part of or connected to the Tasmanian Government logo.

There are many situations in which the Tasmanian Government needs to be acknowledged for its involvement with external organisations. These occasions can be divided into three broad groups:

Partnerships

The Tasmanian Government is working with another organisation in delivering a project, program or service. A partnership denotes that both parties have equal ownership or are making equal contribution to the project.

Sponsorship

The Tasmanian Government has a formal sponsorship agreement to provide monetary or in-kind support.

Support

The Tasmanian Government has a formal agreement to endorse, fund or provide in-kind or monetary support, for example, support given through a formal grant deed.

The following table has been produced to help you determine which situation applies.

Is the Tasmanian Government the main owner of the initiative, with other organisations involved to a lesser degree?	This is a Tasmanian Government project.	The Tasmanian Government Style Guide and Logo Policy is to be applied. Logos of supporting organisations may appear above the basewave. No other logos are to appear below the basewave.

Is the Tasmanian Government one of two or more organisations who have equal ownership of the initiative?	This is a partnership.	The Tasmanian Government logo must be presented with equal representation alongside the logos of participating organisations. Mandatory elements of the Style Guide and Logo Policy, beyond the logo specifications, do not apply. It is recommended that both parties agree in writing how the initiative will be branded and equal representation of both logos achieved.

Does the Tasmanian Government have a formal sponsorship agreement for the initiative - for either in-kind or financial support?	This is a sponsorship arrangement.	Use the "Sponsored by" Tasmanian Government logo. Note minimum size requirements for the logo. The Style Guide and Logo Policy, beyond the logo specifications, does not apply. If the logo appears with other sponsor logos, the "sponsored by" words may be removed.

Does the owner of the initiative need to recognise Tasmanian Government's in-kind support, endorsement or funding (through a funding agreement such as a grant deed) of the initiative?	The Tasmanian Government supports the initiative.	Use the "Supported by" Tasmanian Government logo. Note minimum size requirements for the logo. The Style Guide and Logo Policy, beyond the logo specifications, does not apply. If the logo appears with other supporter logos, the "supported by" words may be removed.

In a joint partnership, logos should be placed side-by-side

The 'Sponsored By' Tasmanian Government logo

The 'Supported By' Tasmanian Government logo

The Tasmanian Government logo may be used alongside other government logos – state, territory and Federal

When being placed side-by-side, the Australian Government logo must be positioned on the left of the Tasmanian Government logo, at a minimum width of 20mm for the Coat of Arms.

The Tasmanian Government logo is to be the same height as the full Australian Government logo.

Use of the Australian Government logo with the Tasmanian Government logo.

A promotional or graphic device is any illustration or graphic that has been developed to represent a program or initiative. The device must be used within the Tasmanian Government design framework: It is not considered to be a logo and may not be placed below the basewave. It may be included in the general area of a design above the basewave.

Promotional and graphic devices are not to be used on stationery. Only sub-brand logos are permitted on stationery.

The development of any new promotional or graphic device requires approval from Manager, Communications and Protocol Unit, prior to production. Usually a project planning document will be required to assess an application. Generally a promotional or graphic device will not be approved for a business unit or area of the Tasmanian Government. Business units or areas should be represented using the Tasmanian Government logo

Example of how graphic device should be placed

Aussie of the Month graphic device

TasALERT graphic device Department of Premier and Cabinet

Healthy Mouth Healthy Body graphic device, Department of Health and Human Services

The Tasmanian brand is managed by Brand Tasmania. It is designed to communicate messages that promote the value of being ‘Tasmanian’ and the State’s appeal as a place to live and work, visit, learn, trade and invest.

The use of the Tasmanian brand is not mandatory in government but agencies can incorporate it in their communications activities where appropriate within the Tasmanian Government design framework. It is important to note that the Tasmanian Government logo is always required on Tasmanian Government communications and marketing materials.

The Tasmanian brand website provides more information about the Tasmanian brand and its accompanying design framework. For advice on using the Tasmanian brand, please contact Brand Tasmania.

Examples of how to use the Tasmanian brand in Government

The following examples have been developed to bring the Tasmanian brand to life within the requirements of the Tasmanian Government Style Guide and Logo Policy, including using the mandatory font, Tasmanian Government logo and basewave.

The defining colours of the Tasmanian brand are black and white, therefore when using the Tasmanian brand to promote Tasmanian Government initiatives, it is recommended that the logo and basewave be white reversed out of black to visually complement the Tasmanian brand. Variations to this are possible and should be first discussed with Brand Tasmania to ensure they align with the Tasmanian brand values.

'Story pairing' in photography is a key design element of the Tasmanian brand. In your designs, you have the option to use either a single image or a ‘story pairing’ approach if photography allows. An example of a story pairing is provided for an A4 document cover below. Please refer to the Tasmanian Brand Book for a guide on how to implement story pairings.

The Tasmanian word mark is designed to convey the Tasmanian brand values in a simple to use device. As such, it’s not intended to be positioned as a second logo.