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Using the Tasmanian brand mark in Government

The Tasmanian brand mark is managed by Brand Tasmania. It is designed to communicate messages that promote the value of being ‘Tasmanian’ and the State’s appeal as a place to live and work, visit, learn, trade and invest. The Brand Tasmania website provides more information about the brand mark and its accompanying design framework.

The use of the brand mark is not mandatory in Government but agencies can elect to use it in circumstances as outlined here.

Using the Tasmanian brand mark in conjunction with the Tasmanian Government logo

Government departments can choose to use the Tasmanian brand mark when communication efforts:

  • promote Tasmania as a destination (to visit, work, live or study) to primarily domestic audiences (local and interstate)

    i.e. Tourism Tasmania campaigns appearing in interstate newspapers; Events Tasmania banners displayed at supported events such as the Evandale National Penny Farthing Championships
  • promote Tasmania’s capabilities to primarily domestic audiences (local and interstate) i.e. a television campaign promoting Tasmania’s education and training system that is broadcast in Tasmania and interstate.
    In these instances, departments are not required to use other mandatory elements (base wave, font, colour palette) of the Tasmanian Style Guide and Logo Policy. The Tasmanian Government logo should be applied in a manner that clearly identifies the Government as the source/contact point, but the Tasmanian brand may have prominence.

Using only the Tasmanian brand mark

Government departments can choose to use only the Tasmanian brand mark, and its broader design framework, when communication efforts:

  • promote Tasmania as a destination (to visit, work, live, study) to primarily international audiences i.e. Tourism Tasmania campaign material destined for international markets
  • promote Tasmania’s capabilities (i.e. relevant to trade and investment) to primarily international audiences i.e. promoting premium food exports, niche manufacturing, ICT services etc at trade fairs.

Supplementary material

In circumstances where supplementary material is distributed to international audiences promoting the Government as a source of further information or assistance (i.e. brochures distributed at a trade fair), the Government logo must be used in conjunction with the Tasmanian brand mark.

Exceptions to this rule may include cases in which the application of two logos is not practical i.e. merchandise such as coasters and pens.

Recognising Government support or sponsorship

Where the Tasmanian Government is providing support or sponsorship to a third party organisation, this is to be recognised through use of the ‘supported by’ or ‘sponsored by’ version of the Government logo, as outlined in this guide.

Exceptions to this rule may include cases in which the sponsorship is designed to promote Tasmania as a destination (to visit, work, live or study) or to promote Tasmania’s capabilities.

The following table has been produced to help you determine which situation applies.

Are you primarily promoting a Tasmanian Government initiative, service or program? Yes Use the Tasmanian Government logo and design framework.
No
Are you promoting Tasmania as a destination or Tasmania's capabilities in a particular sector? No Use the Tasmanian Government logo and design framework.
Yes
Is the audeince primarily domestic (Tasmanians and interstate audiences)? Yes You must use the Tasmanian Government logo, in conjunction with the Tasmanian brand mark. The Tasmanian Government design framework (colour palette, base wave and font) is not mandatory; the Tasmanian brand design framework may have prominence.
No
Is the target audience primarily international? Yes You may choose to use only the Tasmanian brand mark and the brand design framework.
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Example of a publication promoting Tasmania's capabilities to a primarily international audience.