Flexible elements

Flexible design elements help to establish a consistent brand identity. The use of flexible design elements is optional.

The flexible elements are:

Curved shapes and water lines can be used in any configuration or orientation, but the use of lineal, boxed or angled shapes should be avoided.

See examples of how the various elements have been applied to create individual identities for business units and programs.

Example of use of images	Example of use of images	Example of curve-based design style	Example of curve-based design
Example of use of water lines	Example of use of water lines