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Home | Style Guide and Logo Policy | B - Elements of the brand | Mandatory elements

Mandatory elements

Mandatory elements

Mandatory elements must be used in every application – they are not optional and cannot be changed.

There are four mandatory elements:

  1. Logo and strap line (positioning statement)
  2. Basewave device
  3. Font
  4. Colour palette

Exemptions from using these elements must be sought from the Director, Communications Policy, DPAC, through your Agency Communications Manager.

B1_1.jpg
Logo and strap line
B1_2.jpg
Basewave device
B1_3.jpg
Font
B1_4.jpg
Colour palette

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