Early general news (EGN) print advertising
Mandatory: logo, basewave, font, and colour palette.
Early general news (EGN) refers to the front section of the newspaper in which the main news stories are located.
Any print advertisements placed in the EGN section need to incorporate the Tasmanian Government logo, basewave, Gills Sans font and the colour palette.
The logo may not be any smaller than the minimum size requirement – 20mm for the vertical version and 30mm for the horizontal version.
The basewave must meet the sides of the advertisement; there cannot be space on either side.
If the width of the advertisement is more than twice the height of the advertisement, use of the basewave is optional. The basewave is to be replaced by the horizontal logo.
If the width of the advertisement is 2 columns or less, use of the basewave is optional. The basewave is to be replaced by the horizontal logo.
 Advertisement with basewave |