Mobile websites and responsive designs
Mandatory: logo, Arial for body text, sans-serif font for headings and menus, and footer requirements.
A mobile website or sub-site is a site specifically created to allow better web browsing with a mobile device. Responsive website designs achieve better web browsing by modifying the web page layout or design for viewing on a mobile device.
Mobile devices include mobile phones (smartphones), tablet computers or other portable electronic devices that can access the internet. Laptop computers are not included in this category, as most laptop computers are able to display web pages to their full width.
The "Tasmanian Government" version of the logo must be used in designs created for mobile devices. All instances of the logo should link to www.tas.gov.au
Mobile devices, particularly mobile phones, often have a limited display/screen size. The mono version of the logo may reproduce more clearly on these displays.
The Tasmanian Government logo must be displayed in the header section of web designs for mobile devices, with some exceptions.
For programs or initiatives that have been granted approval from the Manager Strategic Communications and Marketing (DPAC) to develop a graphic device, the limited space in the header section of the design may not allow for the Tasmanian Government logo to be included alongside the graphic device. In such a case, the relevant agency’s Communications Manager may give approval for the logo to be displayed in the footer.
For sub-brands, the limited space in the header section of the design may not allow for the Tasmanian Government logo to be included alongside the sub-brand’s logo. In such cases, the relevant agency’s Communications Manager may give approval for the logo to be displayed in the footer.
A footer section must be present on all mobile websites and responsive designs. The following requirements must be met within the footer:
- A link to the Government Personal Information Protection Statement
- A Disclaimer and copyright link must be present
- The Tasmanian Government logo should be present.