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Location

Ask yourself:

  • Where are the access points for the site eg school gates, building entry points, roadside?
  • Where is the greatest visibility to either (a) the greatest number of people or (b) the target audience?
  • Does the signage need to most appeal to (a) foot traffic or (b) vehicle traffic?

Factors to consider:

  • Signage should be placed for maximum exposure and signs may be required in multiple locations.
  • Identify key access and directional decision points. This will also help determine the distance the sign needs to be legible from and therefore the size of the sign.
  • Think about how the main audience will be viewing the sign - from a vehicle (what speed is the vehicle moving?), over the head of pedestrians or from a parallel location such as a toilet door down a corridor.
  • Directional signs, which normally feature just a few words and arrows, generally need to be above pedestrian height so they can be seen from near and far.  Aim for between 2.2 metres and 3 metres above the ground for clearest view and legibility from any distance.
  • Directories and other detailed signage, which people will generally approach and study carefully, should be at eye level of about 1.5 metres from the ground.
  • If the sign is to be viewed at night, find out if there is existing lighting in the location or if lighting needs to be added.

Installation of property identification signs in the “V” formation or double sided at a right angle to the property boundary or footpath may improve the recognition and interpretation of sign content. See diagram below.

Signage in 'V formation'

Signage in 'V formation'

(Click to see a bigger version)

Directional signage

  • Consider whether you need a site map.
  • If the sign will be located in a lift or lobby, make sure it doesn’t hinder flow of foot traffic, such as in and out of main doors or lifts.
  • Orient site maps in relation to the layout of the site and the location from which the person will be viewing the map. See diagram below.

Example of signage placed to consider view of the user

Example of signage placed to consider view of the user

(Click to see a bigger version)