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Key terms

Keyword Interpretation
MUST The item/approach is mandatory.
MUST NOT This item/approach must be excluded from use.
SHOULD Valid reasons to deviate from the item may exist in particular circumstances, but the full implications need to be considered before choosing this course.
SHOULD NOT Valid reasons to implement the item may exist in particular circumstances, but the full implications need to be considered before choosing this course.
RECOMMENDED The specified action is regarded as being best practice in context of the Style Guide and Logo Policy and preferred but not mandatory.
PREFERRED The specified action is preferred but not mandatory.
FLEXIBLE The item/approach had been designed to support the mandatory elements, but is optional in application.