In a crowded market place, there is nothing more important than our brand

The Tasmanian Government consists of a wide variety of departments and services, but we share the same goal: to serve the people of Tasmania. Tasmanians have confidence in the credibility and authority of advice, services and information which carries our brand.

The Tasmanian Government Style Guide and Logo Policy has been developed with this in mind.

The first version of the Style Guide and Logo Policy was introduced with the current logo in 2006 to provide a clear and consistent brand identity for the Tasmanian Government. An evaluation of the Style Guide and Logo Policy in 2008 resulted in a revised policy being produced in 2009.

Application of the following formats and rules helps departments create consistent communications that complement each other and clearly identify services and information provided by the State Government.