Requesting permission to act as a sub-brand

A sub-brand is an area of the Tasmanian Government that has been granted permission to develop its own logo as an extension of the Tasmanian Government branding for operational, communications and/or marketing purposes.

To be recognised as a sub-brand, and therefore develop a sub-brand logo, approval must come from the Manager, Communications and Protocol Unit on behalf of the Secretary, Department of Premier and Cabinet.

There are specific requirements for presenting the sub-brand logo in conjunction with the Tasmanian Government logo, as outlined in this guide. All of the mandatory elements of the Style Guide and Logo Policy must be applied to sub-brand material. 

Sub-brand organisations are also required to comply with the broader Tasmanian Government Communications Policy.

Branding guidelines.