A sub-brand is an area of the Tasmanian Government that has been granted permission to develop its own logo as an extension of the Tasmanian Government branding for operational, communications and/or marketing purposes.

To be recognised as a sub-brand, and therefore develop a sub-brand logo, approval must come from the Secretary, Department of Premier and Cabinet, via the Director, Communications Policy.

There are specific requirements for presenting the sub-brand logo in conjunction with the Tasmanian Government logo, as outlined in this guide. All of the mandatory elements of the Style Guide and Logo Policy must be applied to sub-brand material.

Sub-brand organisations are also required to comply with the broader Whole-of-Government Communications Policy.

Tasmania Police

It is recognised that Tasmania Police requires its own public brand to maintain the integrity of its operations. Its exemption from this Style Guide and Logo Policy is for operational purposes, including operational communication to the public, uniforms and vehicles. Tasmania Police is required to comply as a sub-brand for all departmental communication and marketing, including recruitment.

Tasmanian Government schools

Tasmanian Government schools must comply as sub-brands in their promotion and marketing material.

Approved sub-brands

Approved sub-brands of the Tasmanian Government are:

• Tasmania Police Service
• Tasmanian Ambulance Service
• Tasmania Fire Service
• State Emergency Service
• Tasmanian Government schools
• Parks and Wildlife Service
• Tasmania Prison Services
• Inland Fisheries Service
• Tasmanian Polytechnic
• Tasmanian Academy
• Tasmanian Skills Institute
• Marine and Safety Tasmania
• Tasmanian Institute of Sport.

The Tasmanian Ambulance Service, Tasmania Fire Service, State Emergency Service, Tasmania Prison Service, Parks and Wildlife Service and Inland Fisheries Service may use only service-specific logos on vehicles and uniforms. These organisations must comply as a sub-brand in all marketing and communication, i.e. use their brand in conjunction with the Tasmanian Government logo as outlined in this style guide.