Tasmanian Government Communications

A sub-brand is an area of the Tasmanian Government that has been granted permission to develop its own sub-brand logo, as an extension of the Tasmanian Government branding for operational, communications and/or marketing purposes.

See the section - Requesting permission to act as a sub-brand - for guidance on seeking permission to develop a sub-brand.

The sub-brand logo must be presented in conjunction with the Tasmanian Government logo and all mandatory elements of the Style Guide and Logo Policy must be used in sub-brand communications materials. Exceptions from these requirements must be approved by the Manager, Communications and Protocol Unit Department of Premier and Cabinet.

Sub-brand organisations are also required to comply with the broader Tasmanian Government Communications Policy.

Approved sub-brands

The following list shows the approved sub-brands of the Tasmanian Government:

• Ambulance Tasmania
• Environment Protection Authority (EPA) Tasmania
• Inland Fisheries Service
• Marine and Safety Tasmania
• Parks and Wildlife Service
• Royal Hobart Hospital
• Screen Tasmania
• State Emergency Service
• Tasmania Fire Service
• Tasmania Police Service
• Tasmania Prison Services
• Tasmanian Government schools
• Tasmanian Health Service
• Tasmanian Institute of Sport
• Tasmanian Museum and Art Gallery
• TasTAFE
• WorkSafe Tasmania
• Libraries Tasmania

Sub-brands must be presented in conjunction with the Tasmanian Government logo. The sub-brand logo may appear either above or below the basewave, but not in both positions in the one application.

Below the basewave

The sub-brand logo may appear below the basewave. This is optional, however, if used, mandatory size and placement requirements apply: the sub-brand logo must appear to the left of the Tasmanian Government logo and both logos must be the same height.

Mandatory: Tasmanian Government logo, sub-brand logo, font and stationery templates.

Sub-brand letterheads

The sub-brand logo is placed in the top right-hand corner, with the Tasmanian Government version of the logo in the left-hand corner, to the left of the text block.

Sub-brand logos cannot have a vertical height greater than the Tasmanian Government logo.

The specifications for A4 letterheads are:

• A4 letterhead
• Department name – Gill Sans regular 14pt
• Unit name – Gill Sans light capitals 9pt on 12pt leading (2mm space before)
• Address – Gill Sans light 9pt on 12pt leading (3mm space before)

Sub-brand envelope

The sub-brand logo and the Tasmania Government logo are placed in the top left-hand corner to the left of the text block. The Tasmanian Government logo is positioned to the left of the sub-brand logo. The sub-brand logo cannot have a vertical height greater than the Tasmanian Government logo.

The specifications for DL envelope are:

• Department name – Gill Sans regular 10pt on 11pt leading
• Unit name – Gill Sans light capitals 8pt on 11pt leading (1mm space before)
• Address information – Gill Sans light 8pt on 11pt leading

Sub-brand ‘With Compliments’ slips

Following the sub-brand letterhead format, the sub-brand logo is placed on the right-hand side and the Tasmanian Government logo on the left-hand side, to the left of the text.

The specifications for With Compliments slips are:

• Department name – Gill Sans regular 14pt
• Unit name – Gill Sans light capitals 9pt on 12pt leading (2mm space before)
• Address – Gill Sans light 9pt on 12pt leading (3mm space before)
• With Compliments – sits in the bottom left-hand corner in Gill Sans italic 12pt.

Sub-brand business cards

Depending on the shape and design of the sub-brand logo, it may appear to the left of, or beneath, the Tasmanian Government logo.

The specifications for Business card front are:

• Department name – Gill Sans regular 9pt on 12pt
• Name – Gill Sans regular 11pt on 13pt
• Title – Gill Sans light capitals 6pt on 10pt
• Address – Gill Sans light 8pt on 11pt

Sub-brand television advertising

Mandatory: sub-brand logo end frame, an authorisation frame (except CSAs), captioning and CAD approval.

Sub-brand logo end frame

The Tasmanian Government and sub-brand logos must appear on the end frame prior to the authorisation frame of all television advertisements.

The logos must be equal height and a minimum size of one-third of the screen height and should appear in full colour on a white screen, or in white reversed out of a black screen.

If sponsors logos are to be used, they are to appear evenly spaced along the bottom of the screen under the Tasmanian Government logo.

For advertisements 30 seconds and above, the sub-brand logo end frame must appear for a minimum of 2.5 seconds. For advertisements 15 seconds and below, it must appear for a minimum of 1.5 seconds.

See pages 45–46 for the specifications for authorisation frames, captioning, CAD approval and CSAs.