A sub-brand is an area of the Tasmanian Government that has been granted permission to develop its own sub-brand logo, as an extension of the Tasmanian Government branding for operational, communications and/or marketing purposes.

See the section - Requesting permission to act as a sub-brand - for guidance on seeking permission to develop a sub-brand.

The sub-brand logo must be presented in conjunction with the Tasmanian Government logo and all mandatory elements of the Style Guide and Logo Policy must be used in sub-brand communications materials. Exceptions from these requirements must be approved by the Manager, Communications and Protocol Unit Department of Premier and Cabinet.

Sub-brand organisations are also required to comply with the broader Tasmanian Government Communications Policy.

Approved sub-brands

The following list shows the approved sub-brands of the Tasmanian Government:

  • Ambulance Tasmania
  • Environment Protection Authority (EPA) Tasmania
  • Inland Fisheries Service
  • Marine and Safety Tasmania
  • Parks and Wildlife Service
  • Royal Hobart Hospital
  • Screen Tasmania
  • State Emergency Service
  • Tasmania Fire Service
  • Tasmania Police Service
  • Tasmania Prison Services
  • Tasmanian Government schools
  • Tasmanian Health Service
  • Tasmanian Institute of Sport
  • Tasmanian Museum and Art Gallery
  • TasTAFE
  • WorkSafe Tasmania
  • Libraries Tasmania