The Tasmanian Style Guide and Logo Policy has been improved to make it easier to use. A few of the guidelines have also been changed to reduce ambiguities and to extend the brand.

Below is a summary of the major changes to the policy and the document:

1. Layout

Clearer layout

The layout of the guide was designed to be as clear as possible with an emphasis on visual examples to demonstrate the guidelines.

Page number system

The page numbers are now broken into alphabetical sections. With this system, when a section is changed or updated, only that section will need to be replaced, you will be able to keep the rest of the guide – and all your notes – intact. There are also coloured labels on the edge of each page to make it easy to flick through the document and find the section you are after.

Tips

There are tips that provide practical hints on how to use different parts of the brand.

Real-life examples

All of the examples in the guide were provided by different departments as an example of how they have used the Tasmanian Government brand. To see more, we have a gallery of examples of work from across Government.

Introduction

This section now includes:

• a definition of the key terms within the guide
• a list of complementary Style Guides that have developed by different areas of Government to create their own identity under the Style Guide and Logo Policy
• a definition of a sub-brand and more explanation about what it is.

2. Tasmanian Government logo

A new section has been included that focuses specifically on the logo and how to apply it in different situations. This includes:

• clarification on when the logo strap line is exempt from use, and how to apply for an exemption (see pC3)
• clarification on how to represent more than one Government agency (see p G1)
• a definition of a partnership, sponsorship and support and how to use the logo in each situation (see pG1)
• a definition of a promotional or graphic device and how this is to be used in conjunction with the Tasmanian Government logo (see pG4)
• how to use the Tasmanian brand mark in Government (see pG5)
• how sub-brand logos should be used in conjunction with the Tasmanian Government logo (see pG7).

3. Basewave

• A new guideline has been introduced which allows the basewave to be optional in designs of certain dimensions. For example, if a design is very wide but not very high, the basewave may be left off. Equally, if a print ad is very tall and narrow, the basewave again is optional. For full details, see pD2.
• There have been changes to the text that may go underneath the basewave – contact numbers and websites are now accepted. The order of department name and business units on the two lines has also changed, with business units to be on the first line for maximum exposure (see pD3).
• The size of the font underneath the basewave is no longer specified. As a guide, A4 format should have 12pt font, but it is to be scaled in proportion to the format, so it can be larger and more visible in larger formats and vice versa for smaller formats (see pD3).

4. Font

• The Gills Sans family remains the mandatory font. Arial is the default font to be used when Gills Sans is unavailable. Exemptions will be considered for alternative fonts for specific target audiences or campaigns (see pE1).
• Verdana remains as the mandatory web font (see pE1).

5. Colour palette

• The mandatory colour palette has been expanded to include more vibrant tones, and tones that more readily complement other colours (see pF2).
• Six colours have been replaced with similar tones, and two colours have been removed from the colour palette.
• We have added a section that shows scenes from Tasmania that inspired the new selection of colours. The new colour palette was developed by designers working in the Tasmanian Government (see pF4).

6. Publications

• In this section, we have clarified that the basewave is required on the front cover only and not internally.
• The full back cover design that was previously mandatory is now optional. There is no longer a mandatory back cover design (see pJ1 & pJ2).
• We have included an outline on the information that is required to appear in all Government publications, including the need for an ISBN (see pJ2).

7. Advertising

• There is more explanation around classified advertising and early general news advertising. Information on the Master Ordering Arrangement has also been included (see pL1 & L2).
• The new guidelines for the basewave in extra-wide and extra-narrow formats has been included (see pL2).

8. Campaign advertising

The definition and requirements of campaign advertising have been clarified. An example of a campaign that has received an exemption from certain mandatory elements has also been included (see pM1).

9. Signage

The signage section has been expanded to provide clearer detail on mandatory requirements and flexible elements. Some examples of existing signage have been included (pO1).

10. Television advertising and multimedia

This section has been expanded to include detail on Community Service Announcements, the Master Ordering Arrangement and captioning requirements.

11. Websites

The mandatory requirements of websites are now clearly articulated. This includes the placement of the logo, the required font and the information to be included in the header and footer. These requirements are not new, but are now included in the main guide, with reference to the Web Publishing Standards and Guidelines for more information.

12. Branding and collateral

Mandatory requirements of branding marketing collateral have been more clearly articulated. This has been reinforced with examples that have been developed by various agencies.

13. Clothing

The clothing section has been expanded to include provisions that have arisen since the policy began.

More examples

We have collected examples of marketing and communications material that best demonstrate application of the Style Guide and Logo Policy. Please send in examples in if you would like to contribute to the gallery.

Download this information information as a fact sheet.